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What similar businesses already exist in the area?.
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Get to know the competition to source ideas from them and understand how to make your business stand out. Or you may want to serve high-paid, urban professionals looking for an exclusive restaurant at which to entertain clients. Knowing who you want to target with your marketing efforts will help you create marketing campaigns that resonate with that audience.įor example, you might want to target suburban families that are looking for a quick meal for dinner at a good price. Think about who would get very excited about what only your restaurant can offer. While you may be tempted to answer with “anyone who eats,” having such a broad client base isn’t conducive to crafting a marketing strategy.
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It typically covers topics like who your ideal customers are, how you’re going to reach those customers and who your competitors are.Ĭreating a restaurant marketing plan is a helpful exercise in understanding your business, how it compares to other similar businesses in your area and what your competitive advantages are. What’s a restaurant marketing plan and why do I need one?Ī restaurant marketing plan is a document that outlines and informs your marketing strategy.
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Fortunately, our guide to creating a restaurant marketing plan and free template are designed to give you a head start on your marketing efforts. However, it’s getting them in the door for the first time, or encouraging them to place that initial online order, that’s the tricky part. Providing customers with a memorable dining experience can get them hooked. Whether you’re opening a new restaurant or promoting your existing concept, a restaurant marketing plan can help guide your promotional efforts so that you reach the right customers, and keep them coming back.